Photo of Teresa Berenice Treviño Benavides

Teresa Berenice Treviño Benavides

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Research output per year

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Research Output

  • Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies

    Treviño Benavides, T. B., Apr 2019, Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics. Saiz-Alvarez, J. M. (ed.). IGI Global Publishing, Vol. 1. p. 260-280 21 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Understanding digital moms: motivations to interact with brands on social networking sites

    Treviño Benavides, T. B. & Pineda Garelli, J. L., 14 Jan 2019, In : Qualitative Market Research. 22, 1, p. 70-87 18 p.

    Research output: Contribution to journalArticle