Photo of Teresa Berenice Treviño Benavides

Teresa Berenice Treviño Benavides

  • 0 Citations
  • 0 h-Index
20172019
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Personal profile

Nivel SNI

C

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Social media Business & Economics
Brand experience Business & Economics
Documentation Business & Economics
Moral responsibility Business & Economics
Latin America Business & Economics
Managers Business & Economics
Mexico Business & Economics
Global economy Business & Economics

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Research Output 2017 2019

Are Mexican Millennials Saving for the Future? Exploratory Study on their Attitudes and Perceptions Towards Saving for Retirement

Treviño Benavides, T. B., Apr 2019, (Unpublished) Western Social Science Association: Latin American Studies Section.

Research output: Chapter in Book/Report/Conference proceedingChapter

Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies

Treviño Benavides, T. B., Apr 2019, Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics. Saiz-Alvarez, J. M. (ed.). IGI Global Publishing, Vol. 1. p. 260-280

Research output: Chapter in Book/Report/Conference proceedingChapter

Influencer Marketing in Mexico: Exploring consumers attitudes and perceptions towards micro and nano influencers and their impact on purchase intention

Treviño Benavides, T. B., Zavala, A. C., González, E., Robinson, M. & Valdés, G., Apr 2019, (Unpublished) Western Social Science Association: Latin American Studies Section.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Marketing for Latin American Managers in the 21st Century

Sepúlveda, C., Capon, N., Camacho, G., Guerra, E., Morton Rodríguez, F. E., González, B., Treviño Benavides, T. B., González, S., Lara, R. E. & Treviño, S., 2019, 1 ed. Wessex Press Publishing Co. 260 p.

Research output: Book/ReportBook

Targeting Kids in the Digital Age: The Ethics of Online Marketing Towards Children

Treviño Benavides, T. B. & Morton Rodríguez, F. E., 2019, (In preparation) Humanistic Management in Latin America.

Research output: Chapter in Book/Report/Conference proceedingChapter

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