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Nivel SNI
- SNI 1
- Candidato
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Dive into the research topics where Teresa Berenice Treviño Benavides is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Comportamiento del consumidor en contextos digitales
Morton Rodríguez, F. E. & Treviño Benavides, T. B.
30/11/19 → …
Project: Research project
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Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing
Treviño Benavides, T. B., Alcorta, A. T., Garza, S., Peña, M. & Baker, E., 24 Jun 2023, 1 ed. Switzerland : Springer. 54 p.Research output: Book/Report › Book
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"The New Online Normal": Exploring Online Trends on E-commerce and Internet Use During and After COVID-19 Pandemic
Treviño Benavides, T. B., Sept 2023, Management for Digital Transformation. Machado, C. & Davim, P. (eds.). 1 ed. Springer, Vol. 1. p. 183-211 29 p. (Management for Digital Transformation).Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies V2
Treviño Benavides, T. B., 2022, Research Anthology on Social Media Advertising and Building Consumer Relationships. 1 ed. IGI Global Publishing, Vol. 1. p. 138-158 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency
Benavides, T. T. & Rodríguez, F. M., 3 Nov 2022, In: Ciencias Administrativas. Teoría y Praxis. 18, 2, p. 70-84 15 p.Research output: Contribution to journal › Article › peer-review
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Social Media and Innovation: Opportunities and Challenges for Organizations
Treviño Benavides, T. B., 2022, Organizational Innovation in the Digital Age . 1 ed. Springer, Vol. 1. p. 177-198Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review