Research output per year
Research output per year
Personal profile
Nivel SNI
- Candidato
Fingerprint
Dive into the research topics where Teresa Berenice Treviño Benavides is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies V2
Treviño Benavides, T. B., 2022, Research Anthology on Social Media Advertising and Building Consumer Relationships. 1 ed. IGI Global Publishing, Vol. 1. p. 138-158 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency
Benavides, T. T. & Rodríguez, F. M., 3 Nov 2022, In: Ciencias Administrativas. Teoría y Praxis. 18, 2, p. 70-84 15 p.Research output: Contribution to journal › Article › peer-review
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Social Media and Innovation: Opportunities and Challenges for Organizations
Treviño Benavides, T. B., 2022, Organizational Innovation in the Digital Age . 1 ed. Springer, Vol. 1. p. 177-198Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Unboxing the Trend: Understanding Why Children Consume Unboxing Videos on YouTube: Understanding why children watch unboxing videos on youtube
Treviño Benavides, T. B., 2021, In: Journal of Digital and Social Media Marketing. 8, 4, p. 347-357 11 p.Research output: Contribution to journal › Article › peer-review
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Explorando el impacto de la transparencia del recipiente y el volumen de la música en el consumo de cerveza en un bar.
Morton Rodríguez, F. E., Treviño Benavides, T. B., Quintanilla, C. & Ayala, E., 2020, Perspectivas Socioculturales del Consumo de Cerveza en México. Camargo, B. A. & Portales, L. (eds.). México, Vol. 1. p. 93 110 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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