Photo of Teresa Berenice Treviño Benavides

Teresa Berenice Treviño Benavides

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Fingerprint Dive into the research topics where Teresa Berenice Treviño Benavides is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Social media Business & Economics
Brand experience Business & Economics
Documentation Business & Economics
Moral responsibility Business & Economics
Latin America Business & Economics
Managers Business & Economics
Mexico Business & Economics
Global economy Business & Economics

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Research Output 2018 2019

  • 3 Conference contribution
  • 1 Book
  • 1 Chapter (peer-reviewed)
  • 1 Article

Marketing for Latin American Managers in the 21st Century

Sepúlveda, C., Capon, N., Camacho, G., Guerra, E., Morton Rodríguez, F. E., González, B., Treviño Benavides, T. B., González, S., Lara, R. E. & Treviño, S., 2019, 1 ed. Wessex Press Publishing Co. 260 p.

Research output: Book/ReportBook

Understanding digital moms: motivations to interact with brands on social networking sites

Treviño Benavides, T. B. & Pineda Garelli, J. L., 14 Feb 2019, In : Qualitative Market Research. 22, 1, p. 70-87

Research output: Contribution to journalArticle

Brand Experience Self-Documentation (BXSD) in Social Media: Antecedents and Consequences in Children's Brand Engagement

Alvarez-Milán, A., Treviño Benavides, T. B. & Morton Rodríguez, F. E., 2018, (Unpublished) Academia de Ciencias Administrativas - ACACIA 2018.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Brand experience
Social media
Latin America

Exploring the Uses and Gratifications of Digital Tools as Knowledge Transfer Media in Organisations

Zapata, L., Treviño Benavides, T. B., Morton Rodríguez, F. E. & Pineda Garelli, J. L., 2018, Management and Technological Challenges in the Digital Age. 1 ed. CRC Press, Vol. 1. p. 99-118

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Why Do Kids Love Watching Unboxing Videos? Understanding The Motivations of Children to Consume Unboxing Toy Videos

Treviño Benavides, T. B., 2018, (Unpublished) Association for Consumer Research 2018.

Research output: Chapter in Book/Report/Conference proceedingConference contribution