Photo of Teresa Berenice Treviño Benavides

Teresa Berenice Treviño Benavides

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Nivel SNI


Fingerprint Dive into the research topics where Teresa Berenice Treviño Benavides is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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social media Social Sciences
habits Social Sciences
experience Social Sciences
Social media Business & Economics
Brand experience Business & Economics
Social networking sites Business & Economics
entertainment Social Sciences
purchase Social Sciences

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Research Output 2017 2019

Conceptual model
Organizational culture
Service sector
Customer orientation
Customer experience
social media

Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies

Treviño Benavides, T. B., Apr 2019, Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics. Saiz-Alvarez, J. M. (ed.). IGI Global Publishing, Vol. 1. p. 260-280 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing strategy
Social networking sites
Digital marketing
Brand awareness
Technology marketing

Understanding digital moms: motivations to interact with brands on social networking sites

Treviño Benavides, T. B. & Pineda Garelli, J. L., 14 Jan 2019, In : Qualitative Market Research. 22, 1, p. 70-87 18 p.

Research output: Contribution to journalArticle

Social networking sites
Data collection
Social interaction
Consumer-brand relationships

Exploring the Uses and Gratifications of Digital Tools as Knowledge Transfer Media in Organisations

Zapata, L., Treviño Benavides, T. B., Morton Rodríguez, F. E. & Pineda Garelli, J. L., Mar 2018, Management and Technological Challenges in the Digital Age. Novo Melo, P. & Machado, C. (eds.). 1 ed. CRC Press, Vol. 1. p. 87-106 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Knowledge transfer
Knowledge management process
Communication channels
Information share