Photo of Teresa Berenice Treviño Benavides

Teresa Berenice Treviño Benavides

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20192019
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Personal profile

Nivel SNI

C

Fingerprint Dive into the research topics where Teresa Berenice Treviño Benavides is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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social media Social Sciences
habits Social Sciences
experience Social Sciences
Social media Business & Economics
Brand experience Business & Economics
Social networking sites Business & Economics
entertainment Social Sciences
purchase Social Sciences

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Research Output 2019 2019

social media
habits
Marketing
experience
Managers

Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies

Treviño Benavides, T. B., Apr 2019, Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics. Saiz-Alvarez, J. M. (ed.). IGI Global Publishing, Vol. 1. p. 260-280 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing strategy
Social networking sites
Digital marketing
Brand awareness
Technology marketing

Understanding digital moms: motivations to interact with brands on social networking sites

Treviño Benavides, T. B. & Pineda Garelli, J. L., 14 Jan 2019, In : Qualitative Market Research. 22, 1, p. 70-87 18 p.

Research output: Contribution to journalArticle

Social networking sites
Data collection
Social interaction
Netnography
Consumer-brand relationships

Prizes