Photo of Ma. Eloisa Treviño Ayala

Ma. Eloisa Treviño Ayala

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20192019

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Research Output

  • 1 Chapter (peer-reviewed)
  • 1 Article
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2019

La imagen de la tienda en la satisfacción del cliente a través de la comunicación de boca a boca

Translated title of the contribution: The store image in customer satisfaction through word of mouth communicationRodolfo Treviño, Sergio Guerra & Eloisa Treviño, 3 Jun 2019, In : Innovaciones de Negocios. 16, 32, p. 202-231 29 p., 32.

Research output: Contribution to journalArticle

Open Access