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20172019
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Personal profile

Nivel SNI

C

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 2 Similar Profiles
Conveying Engineering & Materials Science
Purchasing Engineering & Materials Science
Marketing Engineering & Materials Science
Image processing Engineering & Materials Science
Social media Business & Economics
Brand experience Business & Economics
Documentation Business & Economics
Managers Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2017 2019

Marketing for Latin American Managers in the 21st Century

Sepúlveda, C., Capon, N., Camacho, G., Guerra, E., Morton Rodríguez, F. E., González, B., Treviño Benavides, T. B., González, S., Lara, R. E. & Treviño, S., 2019, 1 ed. Wessex Press Publishing Co. 260 p.

Research output: Book/ReportBook

Targeting Kids in the Digital Age: The Ethics of Online Marketing Towards Children

Treviño Benavides, T. B. & Morton Rodríguez, F. E., 2019, (In preparation) Humanistic Management in Latin America.

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Experience Self-Documentation (BXSD) in Social Media: Antecedents and Consequences in Children's Brand Engagement

Alvarez-Milán, A., Treviño Benavides, T. B. & Morton Rodríguez, F. E., 2018, (Unpublished) Academia de Ciencias Administrativas - ACACIA 2018.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Brand experience
Social media
Documentation
Mexico
Latin America

Exploring the Uses and Gratifications of Digital Tools as Knowledge Transfer Media in Organisations

Zapata, L., Treviño Benavides, T. B., Morton Rodríguez, F. E. & Pineda Garelli, J. L., 2018, Management and Technological Challenges in the Digital Age. 1 ed. CRC Press, Vol. 1. p. 99-118

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)