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Personal profile

Nivel SNI


Fingerprint Dive into the research topics where Flor Esthela Morton Rodríguez is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Marketing Engineering & Materials Science
Conveying Engineering & Materials Science
Purchasing Engineering & Materials Science
social media Social Sciences
habits Social Sciences
Image processing Engineering & Materials Science
experience Social Sciences
Managers Engineering & Materials Science

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Research Output 2017 2019

Conceptual model
Organizational culture
Service sector
Customer orientation
Customer experience
social media

Exploring the Uses and Gratifications of Digital Tools as Knowledge Transfer Media in Organisations

Zapata, L., Treviño Benavides, T. B., Morton Rodríguez, F. E. & Pineda Garelli, J. L., Mar 2018, Management and Technological Challenges in the Digital Age. Novo Melo, P. & Machado, C. (eds.). 1 ed. CRC Press, Vol. 1. p. 87-106 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Knowledge transfer
Knowledge management process
Communication channels
Information share

The Use of Written Descriptions and 2D Images as Cues for Tactile Information in Online Shopping

Morton Rodríguez, F. E., 2018, Intelligent Multidimensional Data and Image Processing. p. 18-37 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Image processing