Projects per year
Personal profile
Nivel SNI
- Candidato
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Dive into the research topics where Flor Esthela Morton Rodríguez is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Dignidad e Inclusión enfocada en personas con discapacidad en el turismo
Morton Rodríguez, F. E. & Vázquez Maguirre, M.
1/1/22 → …
Project: Research project
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Comportamiento del consumidor en contextos digitales
Morton Rodríguez, F. E. & Treviño Benavides, T. B.
30/11/19 → …
Project: Research project
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Laboratorio de Innovación Humanista para el Turismo
Camargo Ortega, B. A., Morton Rodríguez, F. E., Vázquez Maguirre, M., Estrada González, A. E. & Chávez García, M. L.
Project: Research project
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Consumer’s Vulnerabilities and Potential Dignity Risks in the Context of Digital Transformation Processes
Morton Rodríguez, F. E. & Vázquez Maguirre, M., 24 Sept 2023, Management for Digital Transformation. Management and Industrial Engineering. 1 ed. Cham: Springer, Vol. 1. p. 83 100 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Trust Me! Building Consumers' Trust During the COVID-19 Pandemic
Morton Rodríguez, F. E., 2023, (E-pub ahead of print) Marketing by Contingency in the Time of COVID-19: Overcoming Business Crises and Meeting Marketing Challenges. CRC PressResearch output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency
Benavides, T. T. & Rodríguez, F. M., 3 Nov 2022, In: Ciencias Administrativas. Teoría y Praxis. 18, 2, p. 70-84 15 p.Research output: Contribution to journal › Article › peer-review
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Neuromarketing for Design Thinking: The Use of Neuroscientific Tools in the Innovation Process
Morton Rodríguez, F. E., 1 Jan 2022, Organizational Innovation in the Digital Age. Springer, p. 39-61 23 p. (Organizational Innovation in the Digital Age).Research output: Chapter in Book/Report/Conference proceeding › Chapter
1 Citation (Scopus) -
Managing digital workplace communications to maximise knowledge transfer: A collaborator's perspective
Treviño, T., Morton, F. & Zapata-Cantu, L., 2021, In: International Journal of Knowledge Management Studies. 12, 2, p. 114-135 22 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus)
Activities
- 1 Visiting an external academic institution
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DePaul University
Agarzelim Alvarez-Milan (Visiting lecturer), Flor Esthela Morton Rodríguez (Visiting lecturer) & Blanca Alejandra Camargo Ortega (Visiting lecturer)
25 Apr 2022Activity: Visiting an external institution types › Visiting an external academic institution
Press/Media
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Research Results from Universidad de Monterrey Update Understanding of COVID-19 (Exploring Consumer's Expectations and Perceptions of Brands During the Coronavirus Contingency)
19/9/23
1 item of Media coverage
Press/Media: Press / Media