Research output per year
Research output per year
Personal profile
Nivel SNI
- Candidato
Fingerprint
Dive into the research topics where Flor Esthela Morton Rodríguez is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
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Laboratorio de Innovación Humanista para el Turismo
Camargo Ortega, B. A., Morton Rodríguez, F. E., Vázquez Maguirre, M., Estrada González, A. E. & Chávez García, M. L.
Project: Research project
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Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency
Benavides, T. T. & Rodríguez, F. M., 3 Nov 2022, In: Ciencias Administrativas. Teoría y Praxis. 18, 2, p. 70-84 15 p.Research output: Contribution to journal › Article › peer-review
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Neuromarketing for Design Thinking: The Use of Neuroscientific Tools in the Innovation Process
Morton Rodríguez, F. E., 2022, Organizational Innovation in the Digital Age. SpringerResearch output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Managing digital workplace communications to maximise knowledge transfer: A collaborator's perspective
Treviño, T., Morton, F. & Zapata-Cantu, L., 2021, In: International Journal of Knowledge Management Studies. 12, 2, p. 114-135 22 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Explorando el impacto de la transparencia del recipiente y el volumen de la música en el consumo de cerveza en un bar.
Morton Rodríguez, F. E., Treviño Benavides, T. B., Quintanilla, C. & Ayala, E., 2020, Perspectivas Socioculturales del Consumo de Cerveza en México. Camargo, B. A. & Portales, L. (eds.). México, Vol. 1. p. 93 110 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
File10 Downloads (Pure) -
Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers
Morton Rodríguez, F. E., 2020, In: Journal of Digital and Social Media Marketing. 8, 2, p. 156-165 10 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus)
Activities
- 1 Visiting an external academic institution
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DePaul University
Agarzelim Alvarez-Milan (Visiting lecturer), Flor Esthela Morton Rodríguez (Visiting lecturer) & Blanca Alejandra Camargo Ortega (Visiting lecturer)
25 Apr 2022Activity: Visiting an external institution types › Visiting an external academic institution