Research output per year
Research output per year
Personal profile
Research interests
eWOM, digital marketing, social media.
Research Interests
My research interests are primarily related to digital marketing: everything related to social media, digital consumer behavior, sentiment analysis and values in the digital environment, and eWOM (electronic Word of Mouth).
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Management Sciences, PhD , Medición del eWOM hotelero: análisis lexical y análisis de sentimientos., Universidad de Guadalajara
Aug 2016 → Feb 2021
Award Date: 18 Jan 2021
Marketing, Maestría en Dirección de Mercadotecnia, Estrategias de Mercadotecnia para Vías Verdes Jalisco, Universidad de Guadalajara
2009 → 2011
Award Date: 26 Jul 2011
Diseño Gráfico, Licenciatura en Diseño y Comunicación Gráfica, Centro Univesitario de Arte, Arquitectura y Diseño - Universidad de Guadalajara
1991 → 1996
Award Date: 24 Sept 2002
Photography, Photography technician, Universidad de Guadalajara
1994 → 1997
External positions
Asesoría en Mercadotecnia, Incusoft - Incubadora de Software y Tecnologías del Ayuntamiento de Guadalajara
Jan 2013 → Jun 2014
Profesor de Asignatura, Universidad de Guadalajara
15 Aug 2011 → 2021
Profesor de Cátedra, ITESM
Aug 2005 → May 2015
Entrepreneur, Cúcara Mácara
1999 → 2007
Production manager, KP & Alazraky
1998 → 1999
Fingerprint
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eWOM y toma de decisiones del consumidor en el mercado hotelero: análisis bibliométrico
Translated title of the contribution :A bibliometric analysis of electronic Word-of-Mouth (eWOM) on the consumer decision-making process Research output: Contribution to journal › Article › peer-review
Open Access -
Social networks in organizations
Vargas-Hernández, J. G. & Morales-del-Rio, C., Sept 2019, In: Organicom. 16, 30, p. 43-50 8 p.Research output: Contribution to journal › Article › peer-review
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Uso de software lexical: una revisión comparativa
Río, C. M. D., 2019Research output: Other contribution
Prizes
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File
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Congreso Internacional de comunicación, medios audiovisuales y análisis en España y Latam. Madrid España, 2024
Cecilia Morales del Río (Participant)
26 Feb 2024Activity: Participating in or organising an event types › Participation in conference
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AEVA - ASOCIACIÓN CIENTÍFICA PARA LA EVALUACIÓN Y MEDICIÓN DE LOS VALORES HUMANOS (External organisation)
Cecilia Morales del Río (Chair)
1 Aug 2022Activity: Membership types › Membership of board