Research output per year
Research output per year
Research activity per year
Service Research, Marketing Strategy, Consumer Culture Theory (CCT), Base of the Pyramid (BoP) Research, Social Capital
Business Administration, PhD, Advancing Service Research Through a Base of the Pyramid (BoP) Perspective: A Cross Disciplinary Approach, EGADE Business School - Tecnológico de Monterrey
Award Date: 8 Jun 2022
Marketing, Masters, EGADE Business School - Tecnológico de Monterrey
Award Date: 15 Dec 2014
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review