Calculated based on number of publications stored in Pure and citations from Scopus
20152023

Research activity per year

Personal profile

Research interests

Service Research, Marketing Strategy, Consumer Culture Theory (CCT), Base of the Pyramid (BoP) Research, Social Capital

Education/Academic qualification

Business Administration, PhD, Advancing Service Research Through a Base of the Pyramid (BoP) Perspective: A Cross Disciplinary Approach, EGADE Business School - Tecnológico de Monterrey

Award Date: 8 Jun 2022

Marketing, Masters, EGADE Business School - Tecnológico de Monterrey

Award Date: 15 Dec 2014

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Collaborations and top research areas from the last five years

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