• 1 Citations
  • 1 h-Index
20182018
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Personal profile

Education/Academic qualification

Business Administration, PhD, EGADE Business School - Tecnológico de Monterrey

Fingerprint Dive into the research topics where Agarzelim Alvarez-Milan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
Customer engagement Business & Economics
Decision making Business & Economics
Marketing Business & Economics
Social media Business & Economics
Consumer-brand relationships Business & Economics
Documentation Business & Economics
Brand experience Business & Economics
Managers Business & Economics

Research Output 2018 2018

  • 1 Citations
  • 1 h-Index
  • 2 Conference contribution
  • 1 Article

Brand Experience Self-Documentation (BXSD) in Social Media: Antecedents and Consequences in Children's Brand Engagement

Alvarez-Milán, A., Treviño Benavides, T. B. & Morton Rodríguez, F. E., 2018, (Unpublished) Academia de Ciencias Administrativas - ACACIA 2018.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Brand experience
Social media
Documentation
Mexico
Latin America

Medición del involucramiento del consumidor en causas sociales

Alvarez-Milán, A., 2018, CLADEA 2018. Primera Edición e-book diciembre 2018 ed. Lima, Perú: CLADEA

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
1 Citation (Scopus)

Strategic customer engagement marketing: A decision making framework

Alvarez-Milán, A., Felix, R., Rauschnabel, P. A. & Hinsch, C., Nov 2018, In : Journal of Business Research. 92, p. 61-70

Research output: Contribution to journalArticle

Marketing
Customer engagement
Decision making
End users
Social exchange theory

Press / Media

Fan Engagement Regio

Agarzelim Alvarez-Milan

18/12/17

1 media contribution

Press/Media: Press / Media

Optimiza la experiencia del Customer Journey

Agarzelim Alvarez-Milan

1/9/17

1 media contribution

Press/Media: Press / Media

Colaboradores reconocidos = empresas exitosas

Agarzelim Alvarez-Milan

17/8/17

1 media contribution

Press/Media: Press / Media

El valor de la experiencia en el employee engagement

Agarzelim Alvarez-Milan

29/6/17

1 media contribution

Press/Media: Press / Media