• 1 Citations
  • 1 h-Index
20162018
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Personal profile

Education/Academic qualification

Business Administration, PhD, EGADE Business School - Tecnológico de Monterrey

Fingerprint Dive into the research topics where Agarzelim Alvarez-Milan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Customer engagement Business & Economics
Decision making Business & Economics
Social media Business & Economics
Mexico Business & Economics
Marketing Business & Economics
Consumer-brand relationships Business & Economics
Documentation Business & Economics
Brand experience Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2016 2018

  • 1 Citations
  • 1 h-Index
  • 1 Book
  • 1 Paper
  • 1 Article
1 Citation (Scopus)

Strategic customer engagement marketing: A decision making framework

Alvarez-Milán, A., Felix, R., Rauschnabel, P. A. & Hinsch, C., Nov 2018, In : Journal of Business Research. 92, p. 61-70 10 p.

Research output: Contribution to journalArticle

Marketing
Customer engagement
Decision making
End users
Social exchange theory

Strategic Customer Engagement: A Decision-Making Framework

Alvarez-Milán, A. & Felix, R., 2017.

Research output: Contribution to conferencePaper

Decision making
Customer engagement
Retailers
Intermediaries
Conceptualization
Consumer-brand relationships
Customer engagement
Emerging economies
Marketing
Mexico

Activities 2019 2019

  • 1 Participation in conference

XXIII Congreso Internacional de Investigación en Ciencias Administrativas ACACIA 2019. Academia de Ciencias Administrativas A.C.

Agarzelim Alvarez-Milan (Participant), Alejandra Bonilla (Participant), Claudia Catalina Livas (Participant)
21 May 201924 May 2019

Activity: Participating in or organising an event typesParticipation in conference

Press / Media

Fan Engagement Regio

Agarzelim Alvarez-Milan

18/12/17

1 media contribution

Press/Media: Press / Media

Optimiza la experiencia del Customer Journey

Agarzelim Alvarez-Milan

1/9/17

1 media contribution

Press/Media: Press / Media

Colaboradores reconocidos = empresas exitosas

Agarzelim Alvarez-Milan

17/8/17

1 media contribution

Press/Media: Press / Media

El valor de la experiencia en el employee engagement

Agarzelim Alvarez-Milan

29/6/17

1 media contribution

Press/Media: Press / Media