• 1 Citations
  • 1 h-Index
20172018
If you made any changes in Pure these will be visible here soon.

Personal profile

Education/Academic qualification

Business Administration, PhD, EGADE Business School - Tecnológico de Monterrey

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 1 Similar Profiles
Customer engagement Business & Economics
Decision making Business & Economics
Marketing Business & Economics
Social media Business & Economics
Consumer-brand relationships Business & Economics
Documentation Business & Economics
Brand experience Business & Economics
Managers Business & Economics

Research Output 2017 2018

  • 1 Citations
  • 1 h-Index
  • 2 Conference contribution
  • 1 Paper
  • 1 Article

Brand Experience Self-Documentation (BXSD) in Social Media: Antecedents and Consequences in Children's Brand Engagement

Alvarez-Milán, A., Treviño Benavides, T. B. & Morton Rodríguez, F. E., 2018, (Unpublished) Academia de Ciencias Administrativas - ACACIA 2018.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Brand experience
Social media
Documentation
Mexico
Latin America

Medición del involucramiento del consumidor en causas sociales

Alvarez-Milán, A., 2018, CLADEA 2018. Primera Edición e-book diciembre 2018 ed. Lima, Perú: CLADEA

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
1 Citation (Scopus)

Strategic customer engagement marketing: A decision making framework

Alvarez-Milán, A., Felix, R., Rauschnabel, P. A. & Hinsch, C., Nov 2018, In : Journal of Business Research. 92, p. 61-70

Research output: Contribution to journalArticle

Marketing
Customer engagement
Decision making
End users
Social exchange theory

Strategic Customer Engagement: A Decision-Making Framework

Alvarez-Milán, A. & Felix, R., 2017.

Research output: Contribution to conferencePaper

Decision making
Customer engagement
Retailers
Intermediaries
Conceptualization

Press / Media

Fan Engagement Regio

Agarzelim Alvarez-Milan

18/12/17

1 media contribution

Press/Media: Press / Media

Optimiza la experiencia del Customer Journey

Agarzelim Alvarez-Milan

1/9/17

1 media contribution

Press/Media: Press / Media

Colaboradores reconocidos = empresas exitosas

Agarzelim Alvarez-Milan

17/8/17

1 media contribution

Press/Media: Press / Media

El valor de la experiencia en el employee engagement

Agarzelim Alvarez-Milan

29/6/17

1 media contribution

Press/Media: Press / Media