• 17 Citations
  • 1 h-Index
20162019

Research output per year

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Personal profile

Education/Academic qualification

Business Administration, PhD, EGADE Business School - Tecnológico de Monterrey

Award Date: 18 Jun 2016

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Research Output

#AdiosStarbucks: a netnographic aproximation of consumer behavior toward foreign brands in Mexico - Working Paper

Alvarez-Milán, A., García, N., Alanís, E., Mata, M. & Jaramillo, C., May 2019.

Research output: Contribution to conferencePoster

  • Integración interdisciplinaria en el aprendizaje-servicio: un modelo para la gestión de proyectos en la educación superior

    Translated title of the contribution: Interdisciplinary integration in service-learning: a model for project management in higher educationAlvarez-Milán, A. & Villarreal Arce, M. E., 1 Dec 2019, In : Revista Iberoamericana de Aprendizaje-Servicio (RIDAS). 8, p. 96-105 10 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 4 Downloads (Pure)

    Medición del involucramiento del consumidor en causas sociales

    Alvarez-Milán, A., 2018, CLADEA 2018. Primera Edición e-book diciembre 2018 ed. Lima, Perú: CLADEA

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Open Access

    Strategic customer engagement marketing: A decision making framework

    Alvarez-Milán, A., Felix, R., Rauschnabel, P. A. & Hinsch, C., Nov 2018, In : Journal of Business Research. 92, p. 61-70 10 p.

    Research output: Contribution to journalArticle

  • 17 Citations (Scopus)

    Strategic Customer Engagement: A Decision-Making Framework

    Alvarez-Milán, A. & Felix, R., 2017.

    Research output: Contribution to conferencePaper

  • Activities

    • 1 Participation in conference

    XXIII Congreso Internacional de Investigación en Ciencias Administrativas ACACIA 2019. Academia de Ciencias Administrativas A.C.

    Agarzelim Alvarez-Milan (Participant), Alejandra Bonilla (Participant), Claudia Catalina Livas (Participant)
    21 May 201924 May 2019

    Activity: Participating in or organising an event typesParticipation in conference

    Press / Media

    La nueva experiencia del consumidor

    Agarzelim Alvarez-Milan

    29/5/20

    1 Media contribution

    Press/Media: Press / Media

    Llaman a adaptarse a nueva normalidad

    Agarzelim Alvarez-Milan

    24/5/20

    1 item of Media coverage

    Press/Media: Press / Media

    Incertidumbre, el motor para la transformación ágil del negocio

    Agarzelim Alvarez-Milan & Alejandro Suárez

    5/5/20

    1 Media contribution

    Press/Media: Press / Media

    COVID-19, un portal hacia la disrupción

    Agarzelim Alvarez-Milan

    22/4/20

    1 Media contribution

    Press/Media: Press / Media

    La era del acompañamiento digital

    Agarzelim Alvarez-Milan

    25/3/20

    1 Media contribution

    Press/Media: Press / Media