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Escuela de Negocios
Universidad de Monterrey
Vicerrectoría de Educación Superior
Address
Mexico
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Profiles
(48)
Projects
(1)
Research Output
(266)
Prizes
(13)
Activities
(87)
Press / Media
(46)
Research Output
Research Output per year
2006
2021
387
Citations
8
h-Index
163
Article
31
Chapter
26
Chapter (peer-reviewed)
14
Conference contribution
32
More
12
Paper
9
Book
3
Review article
3
Other contribution
1
Abstract
1
Poster
1
Note
1
Literature review
1
Working paper
Research Output per year
Research Output per year
1 results
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Poster
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2019
#AdiosStarbucks: a netnographic aproximation of consumer behavior toward foreign brands in Mexico - Working Paper
Alvarez-Milán, A.
, García, N., Alanís, E., Mata, M. & Jaramillo, C.,
May 2019
.
Research output
:
Contribution to conference
›
Poster
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peer-review
Consumer Behaviour
Mexico
Social Media
Online Communities
Political Environment