Escuela de Negocios

Research Output

Research Output per year

2006 2021

• 387 Citations
• 8 h-Index
• 163 Article
• 31 Chapter
• 26 Chapter (peer-reviewed)
• 14 Conference contribution
• 32 More
  • 12 Paper
  • 9 Book
  • 3 Review article
  • 3 Other contribution
  • 1 Abstract
  • 1 Poster
  • 1 Note
  • 1 Literature review
  • 1 Working paper

Research Output per year

Research Output per year

Search results

• 2019

  #AdiosStarbucks: a netnographic aproximation of consumer behavior toward foreign brands in Mexico - Working Paper

  Alvarez-Milán, A., García, N., Alanís, E., Mata, M. & Jaramillo, C., May 2019.

  Research output: Contribution to conference › Poster › peer-review

  • Consumer Behaviour
  • Mexico
  • Social Media
  • Online Communities
  • Political Environment