Escuela de Negocios

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Mexico

972 Citations
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35 Chapter (peer-reviewed)
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2019
#AdiosStarbucks: a netnographic aproximation of consumer behavior toward foreign brands in Mexico - Working Paper
Alvarez-Milán, A., García, N., Alanís, E., Mata, M. & Jaramillo, C., May 2019.
Research output: Contribution to conference › Poster › peer-review