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Escuela de Negocios
Universidad de Monterrey
Vicerrectoría de Educación Superior
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Mexico
Overview
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Network
Profiles
(40)
Projects
(14)
Research output
(345)
Prizes
(56)
Activities
(104)
Press / Media
(137)
Research output
Research output per year
2006
2017
2018
2019
2020
2021
2022
2022
972
Citations
16
h-index
216
Article
40
Chapter
35
Chapter (peer-reviewed)
17
Conference contribution
37
More
13
Paper
10
Book
5
Review article
3
Other contribution
1
Abstract
1
Other
1
Poster
1
Note
1
Literature review
1
Working paper
Research output per year
Research output per year
1 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
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Poster
Search results
2019
#AdiosStarbucks: a netnographic aproximation of consumer behavior toward foreign brands in Mexico - Working Paper
Alvarez-Milán, A.
,
García, N.
,
Alanís, E.
,
Mata, M.
&
Jaramillo, C.
,
May 2019
.
Research output
:
Contribution to conference
›
Poster
›
peer-review
Mexico
100%
Consumer Behaviour
98%
Social Media
78%
Political Environment
54%
Online Communities
53%