Research Output 2006 2020

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Book
2019

Social Innovation and Social Entrepreneurship: Fundamentals, Concepts, and Tools

Portales Derbez, L. E., May 2019, 1 ed. Cham, Switzerland: Springer Nature. 207 p.

Research output: Book/ReportBook

Social entrepreneurship
Social innovation
Business model
Alignment
Social enterprise
2018

Microeconomía: Ejercicios prácticos

Translated title of the contribution: Microeconomics: Practical excercisesRamos Valdés, M. E. & Flores Estrada, M. A., 2018, 3 ed. México: Pearson. 240 p.

Research output: Book/ReportBook

Tiles
Fundamental
Purchase intention
Digital technology
Cognitive processes
Dual theory
Theoretical framework
2016
Consumer-brand relationships
Customer engagement
Emerging economies
Marketing
Mexico