Business fundamentals for startup foundries

  • Iliana María Moreno Guzmán (Speaker)
  • Sergio Trujillo Pérez (Speaker)

Activity: Talk or presentation typesInvited talk


Have you recently started, or are you thinking about starting, a foundry, but are hesitant about the “business side” of it? This workshop aims to provide a safe space to learn and share information about business fundamentals, without the risk of turning into a salesperson. It is about discovering what are you offering, or plan to offer, and how to communicate it in a way that resonates with the public, and that gives you a better opportunity in the industry. This half-day session will introduce key business concepts such as: what a startup is, why it is different from a small business, and how type foundries can begin their journey as a startup. It will address the need to assess the market, which will give your foundry a better opportunity to prepare and differentiate itself. If you are eager to spark the conversation about the type business, and to walk out with a better understanding of your business offering, please join the workshop, we will be waiting for you!
Period4 Sept 20197 Sept 2019
Event titleATypI Tokyo
Event typeConference
LocationTokyo, JapanShow on map
Degree of RecognitionInternational